Destination Viking is a new concept for travel experience. Partners from a number of countries have come together to develop a borderless tourism destination focusing on the Viking world.
Quality is a keyword for Destination Viking – as a visitor you expect quality at every level, and we will deliver it.
Quality means quality of activities, quality of presentations, quality of workmanship, quality of sites, quality of food, quality of souvenirs, in short: quality experience!

Destination Viking currently involves partners both in the Scandinavian ‘home-lands’ of the Vikings (Norway, Denmark and Sweden) as well in a number of the lands in the west where Scandinavians settled (the Isle of Man, Orkney and Shetland, Faroe Islands, Iceland, Greenland and Newfoundland) and some of the Baltic Sea areas with strong Scandinavian impact during Viking times (Germany, Poland, Estonia, Latvia and Russia).
The partnership is open to new partners and new countries.

Destination Viking aims at co-ordinating the development and marketing of Viking Age attractions throughout Europe.
The project is based partly on the long and valuable experiences of Viking Heritage and the European Cultural Route of the Vikings; and in part on two Interreg IIC projects called North Sea Viking Legacy and Via Viking Baltic Sea, respectively.

Currently, Destination Viking is divided between two Interreg IIIB funded projects. One is called Destination Viking Living History and has its partners in the Baltic Sea region. This project focuses primarily on the living history aspect of the Viking legacy. Partners run Viking villages where re-enactment of Viking life takes place. Quality awareness and quality improvement are among the main objectives of this project.
The other project is called Destination Viking Sagalands and has partners from Newfoundland, Greenland, Iceland, Faroes Islands, Orkney, Shetland, the Isle of Man, and from Northern Norway and Northern Sweden. This project focuses primarily on the old Icelandic sagas and how the events described there can be presented out in the landscape where they once took place, more than 1000 years ago.

Partners in the two projects range from traditional museums through Viking villages to re-enactment groups. A number of local and regional authorities have also joined.

The two Destination Viking projects are co-financing the Viking Heritage Magazine, published and co-financed by Gotland University College and the European Viking Route.

Both projects will publish guide-books to Viking Age attractions in their respective areas. The Sagalands project will also publish a Saga map and a collection of traditional oral stories from the countries participating in the project.

Destination Viking Living History is funded by the Interreg IIIB Baltic Sea programme, and Destination Viking Sagalands is funded by the Interreg IIIB Northern Periphery programme.

Contact details:
Destination Viking Living History
Lead-partner: Region of Scania (Sweden)
Project manager: Mr Björn Jakobsen, Fotevikens Museum (Sweden)
Financial manager: Mrs Maria Wargren, Vellinge Municipality (Sweden)

Destination Viking Sagalands
Lead-partner: Regional Development Institute of Iceland
Project manager: Mr Rögnvaldur Gudmundsson (Iceland)
Financial manager: Mr Magnus Helgasson (Iceland)

For Destination Viking in general
Project consultant: Mr Geir Sør-Reime (Norway) gsr@rfk.rogaland-f.kommune.no